Nikon are the hallmark of engineering prowess. In terms of IQ they have been beating the competition for the last half decade, or so. There are 9 Nikon cameras in the DXO top-20 and Nikkor lenses typically get raging reviews. So why the company has been scrambling around new product strategies, recently, and why have the shares dropped off so dramatically? The answer is as simple as complicated.
Adobe recently announced that they will not continue the development of their Creative Suite (CS) “perpetual license model” software as we know it, and - instead - pursue a new, cloud-based licensing model, called CC: Creative Cloud, which is - in short - a creative criminal client fuck...
Even without counting new Coolpixes, lenses and accessories, Nikon's 2012 is one of – if not the – most proliferous year in its history. Sofar, the company has launched no less than 5 new DSLR cameras: the D4 in January, the D800/E in February, the D3200 in April, the D600 in September and the D5200 – in Europe, Asia and Australia, on November 5, last.
With the launch of Nikon's new flagship D4 and the rumored specs of the upcoming D800 – supposedly to be launched in February – it's a good time to try and take a look at what may be on their (marketing) mind.