Maybe you have been wondering if your branded flash is giving you the best bang for the buck.Or maybe you need more illuminating power when on location, without dragging around studio strobes, heavy power inverters and bags of extension cables; that is, if you have access to a wall outlet at all... In come the Godox Witstro portable bare-tube flashes. more »

Nikon are the hallmark of engineering prowess. In terms of IQ they have been beating the competition for the last half decade, or so. There are 9 Nikon cameras in the DXO top-20 and Nikkor lenses typically get raging reviews. So why the company has been scrambling around new product strategies, recently, and why have the shares dropped off so dramatically? The answer is as simple as complicated. more »

Even without counting new Coolpixes, lenses and accessories, Nikon's 2012 is one of – if not the – most proliferous year in its history. Sofar, the company has launched no less than 5 new DSLR cameras: the D4 in January, the D800/E in February, the D3200 in April, the D600 in September and the D5200 – in Europe, Asia and Australia, on November 5, last. more »

With the D700 now being fazed-out, semi-pros and advanced amateurs are left with two full-frame cameras to choose from in Nikon’s mid-range price bracket, the D800E and D800 costing $ 3.300 and $ 3.000 respectively, while the D600 will set you back $ 2.100, a premium of $ 400 over the aging D300S APS-C camera. Even in the absence of independent tests of the D600, it is interesting to compare it against the D800, to figure out how much more camera $ 900 buys us, and ask ourselves if it is worth spending the roughly 50% extra. more »

Today, April 19, Nikon launched its new, “entry-level” D3200 camera, a dedicated wireless mobile adapter and the full-frame 28 mm f/1.8G wide angle lens. The D3200 is Nikon’s third camera launch in 2012 – after the D4 and D800/800E – and most likely the penultimate, short of the D300S replacement. more »

With the launch of Nikon's new flagship D4 and the rumored specs of the upcoming D800 – supposedly to be launched in February – it's a good time to try and take a look at what may be on their (marketing) mind. more »

This has definitely not been a good year for Nikon, nor for most other Japanese international companies, for that matter. The devastating March 11 Tōhoku earthquake and tsunami followed by severe flooding in Thailand in November 2011 must – even if the company has been extremely careful in its damage assessments – have servery affected normal operations. This is what Nikon did in 2011, in spite of these mayor setbacks... more »