Nikon are a hallmark of engineering prowess. In terms of IQ they have been beating the competition for the last half decade, or so.
There are 9 Nikon cameras in the DXO top-20 and Nikkor lenses typically get raging reviews.
So, why the company has been scrambling around new product strategies, recently, and why have the shares dropped off so dramatically?
The answer is as simple as complicated.
The Japanese adagio says that the importance of the project shines through in the details, and it’s in the details where Nikon are failing.
Nikon is engineering over customer experience, perfection over usability.
So rather than wondering why compact sales are dropping off, why the Nikon One is not the success they envisioned it to be, or why the market is concentrating elsewhere, they ought to ask themselves why the customer experience is not as expected.
It’s just plain, silly details
The D600 puking oil blobs all over the sensor is not exactly helpful, however, it’s Nikon’s response to the issue – or rather – the lack thereof, that has customers infuriated.
Even more so, now that rumors suggest they may launch a second gen camera – the D610 – that supposedly resolves the prob.
It's the D5200 beating the D7100 in image quality according to DXO.
And then there is the EN-EL3e false low battery warning (FLBW), which has customers scrambling all over the Web trying to figure out what is happening to them.
More than four years after the issue stuck its ugly head up, Nikon still have to formally respond to – let alone solve – a problem that is as actual today as it was four years ago.
|The Accessory Terminal, inverted...|
Still, it’s the details of details that are the most tale-telling.
For example: they changed the position and/or inverted the orientation of the Accessory Terminal of the D90 on some of the posterior cameras – like the D7100, for example – meaning that the plugs of some third party accessories do not quite fit (photo).
They also introduce artificial limitations for non-Nikon devices, like GPS’s, for example, causing the gps-icon not to appear on the top LCD panel of the D600 and D7100.
Changing something that worked flawlessly ever since the D1X and hampers the customer experience for no obvious reason, is not just plain silly but also extremely annoying.